Digital Marketing & Analytics
My expertise in content marketing and social media along with my solid understanding of how all digital channels (web, email, social, SEO, SEM, display advertising, and UX) work together to form a seamless customer experience will help firms in the pursuit of digital transformation. Using a wide range of analytics tools, I uncover actionable insights to optimize campaigns. An alumnus of BrainStation, I proactively develop my skill set and stay abreast of digital marketing & advertising trends.
As a natural communicator, I develop strong relationships with stakeholders across multiple levels of the organization, consistently ensuring projects are on brand, on time, and on budget. My relentless drive and obsession over details allow me to achieve executional excellence with every campaign and project.
My deep understanding of consumer needs and behavior coupled with my strong analytical skills allow me to develop insights that drive action. I take a two-pronged approach to brand management: 1) ensuring that all brand initiatives are aligned with the long-term strategy, and 2) staying agile enough to implement and test tactics that achieve short-term targets.
Agencies & Brands:
Four Seasons, Innovapost (Purolator), Rotman School of Management, Insurance Institute of Canada (IIC), Capital Power, University of Alaska, Premier Health + more…
Bank of Montreal (BMO), Canadian Imperial Bank of Commerce (CIBC), Toronto Dominion (TD)
Ontario Lottery and Gaming (OLG) – iGaming, Lottery, Winners’ Circle Rewards, Responsible Gambling
IA CLARINGTON INVESTMENTS
Managed Portfolios, Elite Pricing, Socially Responsible Inhance Funds
Who says you can’t be both? I’m a people-person and a problem-solver. I am adept at forming genuine connections with people and building relationships with stakeholders at all levels across an organization. I’m also good at analyzing problems and finding optimal solutions - always with a calm and steadfast approach.
DIGITAL MARKETING & ANALYTICS
Highly adept at analyzing data and uncovering actionable insights
Project Manager | MBA Candidate
Experience solving both organizational and technical issues
COMMUNICATION & INTERPERSONAL
A natural-born communicator and relationship builder
Kind words from past colleagues
my passion project
“I like things to happen. And if they don’t happen, I like to make them happen.” – Winston Churchill (1874-1965), former UK Prime Minister, statesman, and writer It’s 8:57 am. You sit down to work for the morning. You smile politely at Kathy sitting across your desk and secretly hope she doesn’t[…]
“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” – Andrew Carnegie (1835 – 1919), Business magnate and philanthropist I used to love Subway. The sandwiches, not the TTC. #nodisrespect My favourite deal was the $5-dollar footlong. As a struggling millennial, what more[…]
“Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill (1874-1965), former Prime Minister of the United Kingdom Huuu Huuu Huuu. This is the sound I make when I cry. Why am I crying? Because It’s 10:27 am on a Monday. Obvs. Does[…]
A place for everything, and everything in its place.” – Benjamin Franklin (1706 – 1790), one of the Founding Fathers of the United States “Does this spark joy?!” I yelled from the bedroom. My boyfriend walked in as I caressed my face with a purple scarf. “Uhhh…what?” he responded. In the millisecond he looked away,[…]
I wish I let myself be happier. – The Top 5 Regrets of the Dying, Bronnie Ware My family is crazy. The good kind of crazy. A typical morning in the Kavinta household: My shirtless brother jumps on me in bed singing a catchy one-hit wonder you were certain faded into[…]
“Come to the edge,” he said. “We can’t. We’re afraid.” “Come to the edge,” he said. “We can’t. We will fall!” “Come to the edge,” he said. And they came. And he pushed them. And they flew. – Guillaume Apollinaire (1880 – 1918), French poet, playwright, and author I’ve always had perfect Asian skin. […]
“I feel sorry for people who don’t drink. When they wake up in the morning, that’s as good as they’re going to feel all day.” – Frank Sinatra (1915-1998), American singer, actor, and producer Anyone who knows me knows I like to drink. Not in an excessive, omg-she-has-a-problem way, but in a responsible,[…]
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs (1955-2011), American entrepeneur and co-founder of Apple Inc. Holy potatoes. We’re grown ups. […]
“It is important to retain a strong sense of purpose and optimism even when a goal seems impossible to achieve.” – Chris Hadfield (1959 – ), first Canadian to walk in space Hello and welcome to my first post! If you’re not sure what this blog is about, read here to find out.[…]