Carla kavinta

work experience

What I do for love (and money)

Digital Marketing & Analytics


My expertise in content marketing and social media along with my solid understanding of how all digital channels (web, email, social, SEO, SEM, display advertising, and UX) work together to form a seamless customer experience will help firms in the pursuit of digital transformation. Using a wide range of analytics tools, I uncover actionable insights to optimize campaigns. An alumnus of BrainStation, I proactively develop my skill set and stay abreast of digital marketing & advertising trends.

Project Management


As a natural communicator, I develop strong relationships with stakeholders across multiple levels of the organization, consistently ensuring projects are on brand, on time, and on budget. My relentless drive and obsession over details allow me to achieve executional excellence with every campaign and project.

Brand Management


My deep understanding of consumer needs and behavior coupled with my strong analytical skills allow me to develop insights that drive action. I take a two-pronged approach to brand management: 1) ensuring that all brand initiatives are aligned with the long-term strategy, and 2) staying agile enough to implement and test tactics that achieve short-term targets.

Agencies & Brands:


Nonlinear Creations

Four Seasons, Innovapost (Purolator), Rotman School of Management, Insurance Institute of Canada (IIC), Capital Power, University of Alaska, Premier Health + more…

ARIAD

Bank of Montreal (BMO), Canadian Imperial Bank of Commerce (CIBC), Toronto Dominion (TD)

fcb toronto

Ontario Lottery and Gaming (OLG) – iGaming, Lottery, Winners’ Circle Rewards, Responsible Gambling

IA CLARINGTON INVESTMENTS

Managed Portfolios, Elite Pricing, Socially Responsible Inhance Funds

SKILLS

Left and right brain
Let me help solve your problems.

Who says you can’t be both? I’m a people-person and a problem-solver. I am adept at forming genuine connections with people and building relationships with stakeholders at all levels across an organization. I’m also good at analyzing problems and finding optimal solutions - always with a calm and steadfast approach.

  • DIGITAL MARKETING & ANALYTICS

    Highly adept at analyzing data and uncovering actionable insights

  • LEADERSHIP

    Project Manager | MBA Candidate

  • PROBLEM SOLVING

    Experience solving both organizational and technical issues

  • COMMUNICATION & INTERPERSONAL

    A natural-born communicator and relationship builder

professional recommendations

Kind words from past colleagues

my passion project

A blog for millennials on how we can work & live better

contact

Employment opportunities | Questions | Coffee meet-ups