Resume

SHARE WITH HUMANS.
Carla Kavinta
ckavinta@gmail.com | 647-444-2298

PROFESSIONAL PROFILE

  • Digital marketing professional with 5+ years digital marketing and corporate website management experience
  • Successfully manage client-centric integrated marketing campaigns that drive user engagement
  • Unsurpassed written and verbal communication skills with eexceptional ability to work collaboratively with both internal/external resources, vendors, media agencies (for content planning & coordination), and departments
  • Highly adept at analyzing data and providing insights – solid understanding of current analytics and measurement tools including Google Analytics, Tableau, LinkedIn, Facebook, Twitter, Instagram, Periscope, Siteimprove
  • Strive to stay abreast of new digital marketing technologies with solid understanding of web development best practices including: responsive website design, A/B testing, usability, SEO, accessibility and privacy
  • Post-secondary degree in Business from University of Toronto – Rotman School of Management

WORK EXPERIENCE


DIGITAL MARKETING & ANALYTICS SPECIALIST
IA CLARINGTON INVESTMENTS (Owned by iA Financial – listed on the TSX)
Toronto | 2016 – present

IA Clarington is a mutual fund company with over $14 billion in assets. Reporting to the VP of Product & Marketing, I am the digital content marketing expert. On top of this, I head the digital analytics and reporting for our team.

  • Lead and manage all digital marketing content and project manage website development and maintenance projects – juggle multiple tasks at once, changing focus and priority as needed
  • Expert in content management platform Sitefinity – leveraging skills in HTML 5, CSS, JavaScript, and website design to create user centered content that delights customers
  • Co-ordinate the development of content wireframes, mock-ups / prototypes and website development
  • Spearheaded digital analytics & reporting – analyze, review, report, and create insightful executive-level presentations and provide recommendations to improve content performance, and increase site engagement
  • Highly collaborative with internal teams and vendor partners to ensure web initiatives deliver against business strategies and objectives


DIGITAL MARKETING PROJECT MANAGER
FCB TORONTO (Owned by Interpublic Group) – main client: Ontario Lottery and Gaming (OLG)
Toronto | 2015 – 2016

FCB is a large global advertising agency with over 8,600 employees worldwide. Reporting to the VP of Operations, I organized, prioritize, and managed 10-15 integrated marketing campaigns at a time in an extremely demanding and deadlinedriven environment.

  • Acquired client trust by leading an email campaign with 12 different versions over only 3 weeks
  • Versatile and adaptable – juggled multiple tasks and projects at once, changing focus and priority as needed – still able to produce high quality work within short timelines
  • Created extensive client-centric 6-channel project plan for high profile campaign, resulting in a delighted client
  • Initiated new project QA checklist resulting in increased efficiency and less errors within the project process
  • Supported corporate pricing improvements by being pro-active and diligent in obtaining accurate estimates


DIGITAL MARKETING PROJECT MANAGER
ARIAD COMMUNICATIONS – main clients: CIBC and BMO (both listed on the TSX)
Toronto | 2014 – 2015

Ariad is a mid-size digital marketing agency specializing in content marketing. Reporting to the Director of Technology, I organized, prioritized, and managed 10-15 campaigns at a time in a highly deadline-driven environment, allowing the account team to focus on growing business.

  • Led and managed complex email campaign with 40+ different versions – gained future business from client
  • Acquired additional business from client contributing to $2 million + revenue for CIBC account in 2014
  • Improved workplace collaboration by introducing project insight meetings and whiteboard sessions
  • Initiated weekly timesheet data analysis and report – resulted in 25% decreased cost for the agency
  • Nominated by peers for social committee – spent off-work hours planning social events and activities to promote a sense of community and positive work culture
  • Highly dependable – created data workflow document for client under minimal guidance or instruction and under a very tight time constraint – gained trust of colleagues and client team


DIGITAL MARKETING PROJECT COORDINATOR
NONLINEAR CREATIONS (Owned by Valtech, a global digital marketing agency)
Toronto | 2012 – 2014

Nonlinear is a mid-sized digital marketing agency that builds websites and intranets. Reporting to the President of Digital, I executed and managed 15-20 projects at a time for well-known clients including Four Seasons, Purolator, and Rotman School of Management.

  • Worked with content management platform (Sitecore) to develop customized solutions for clients
  • Project managed smaller website development and maintenance projects (budgets $10 – 50K)
  • Successfully persuaded President to support Agile development Project Management training session I created – led mock presentations and meetings with President and colleagues

PROFESSIONAL RECOMMENDATIONS

Source: LinkedIn

“[Carla] was an excellent client partner to work with, as she was always committed to getting the job done right the first time, on time and on budget. These qualities combined with her always positive and cheerful attitude make Carla a pleasure to work with and an asset to any team.”

Florian Baranger, Associate Manager, TD

“Carla succeeds in forming and maintaining strong relationships with both colleagues and clients. She is driven and tenacious in getting the job done, no matter the size of the project.”

Brit Mockler, Public Engagement Officer, New Brunswick Women’s Council

“Carla is someone who naturally builds bonds with her co-workers, vendors, and managers and is able to get the support needed to see her project through to the end.”

Nadim Kiani, Director of Product Delivery, Mopro

“It is hard to describe Carla in a few sentences. Here is the core: Carla is extremely approachable, an effective communicator and she “rolls with the punches” without it negatively affecting her attitude…she also drew on her curiosity, tenacity, and drive to offer creative solutions to project issues both large and small.”

Tannis Gibson, Senior Consultant, Nonlinear Creations (Valtech)


EDUCATION


SCHULICH SCHOOL OF BUSINESS – YORK UNIVERSITY
MBA, Specialization in Marketing
Toronto | Expected completion 2020


ROTMAN SCHOOL OF MANAGEMENT – UNIVERSITY OF TORONTO
Bachelor’s degree in Business, Specialist in Finance and Economics
Toronto | Graduated 2011


BRAINSTATION
Digital Marketing – Search Engine Optimization/Marketing & Analytics Course
Toronto | Completed 2016


TECHNICAL SKILLS


Web management: HTML 5, CSS 3, Google Analytics, Axure, InVision, Siteimprove, Photoshop, InDesign
Content management tools: Sitefinity, Sitecore, WordPress
Web analytics tools: Google Analytics, Tableau, LinkedIn, Twitter, Facebook, Instagram, Siteimprove, Periscope


OTHER

  • Led leadership workshops for 50+ students – AIESEC (youth leadership org.) internship in Prague, Czech Republic
  • Taught piano to inner-city students after 10 years of classical piano training from the Royal Conservatory of Music
  • Tested content marketing tactics by creating personal development website for millennials – www.carlakavinta.com
  • Passion for learning new languages – beginner French, Italian, and Spanish language skills